ViX

Type of site	OTT video streaming platform
Available in	Spanish and Portuguese
Predecessor(s)	PrendeTV (2021–2022)
Headquarters	Miami, Florida, U.S.
Area served	United States and Latin America
Owner	TelevisaUnivision
URL	vix.com
Advertising	Yes
Registration	Optional; Required for viewing certain content and ViX Premium
Launched	March 30, 2021; 2 years ago (2021-03-30) (as PrendeTV) March 31, 2022; 23 months ago (2022-03-31) (as ViX)
Current status	Operating

Vix (stylized as ViX) is an over-the-top streaming service owned and operated by TelevisaUnivision.^[1][2][3] The service primarily shows content either owned by TelevisaUnivision or acquired from third-party content providers, including television series, movies, and sports programming.

Originally launched in the United States as PrendeTV on March 30, 2021,^[4][5] the service was merged with TelevisaUnivision's other streaming services under its current branding on March 31, 2022.

History

The Vix brand has its origins from Batanga Media, an Hispanic digital media company founded in 1999 as Planet Networks.^[6] Vix was launched as a website in 2015, and two years later, Batanga Media would rebrand under the Vix name in 2017.^[7]

On January 13, 2021, Univision announced the impending launch of PrendeTV, an ad-supported streaming service, in the first quarter of 2021.^[8][9][10] On February 1, 2021, Univision acquired Vix, which at the time was considered to be the largest Spanish-language AVOD service.^[11] Vix was relaunched as PrendeTV in the United States on March 30, 2021, with the Vix brand being retained outside the country.^[12] On May 3, 2021, less than a month after merging with Televisa to form TelevisaUnivision, the company announced that it had acquired the television rights for Euro 2020 for PrendeTV and TUDN, as well as acquiring rights for Brazilian and Argentine leagues.^{[13][14][15][16]}

In June 2021, TelevisaUnivision announced the launch of a new combined streaming service that would bring together PrendeTV, Vix, Univision Now, and Blim TV under one name in 2022.^[17] In February 2022, it was announced that PrendeTV, Blim TV, and the original Vix AVOD service acquired in 2021 would be merged into the AVOD tier of a relaunched Vix in March. The company also announced the launch of an SVOD tier called Vix+, which would feature premium series & films and live sporting events (including FIFA World Cup Qatar 2022) for Mexican audiences.^[18] Vix+ would launch on July 21, 2022.^[19]

In April 2023, the name Vix+ was phased out and would be unified with the Vix brand. In a article from Deadline, TelevisaUnivision CEO Wade Davis said in a conference call with Wall Street analysts that eliminating the "+" from the name "will not change the strategy at all, they will only improve the service as Vix for free with advertising and its paid version." Vix+ was rebranded as Vix Premium.^[20]

Programming

ViX's programing includes classic TV, documentaries, television series, films, and sports programming and telenovelas from Televisa's telenovela library.^[21][22]

Original programming

Drama

Comedy

Unscripted

Docuseries

Reality

Co-productions

These programs have been commissioned by Vix in cooperation with a partner network.

Exclusive international distribution

These programs, even though ViX has announced them as ViX Originals, are programs that have been aired in different countries, and ViX has bought exclusive distribution rights to stream them in other various countries. They may be available on ViX in their home territory and other markets where ViX does not have the first run license, without the ViX Original label, some time after their first-run airing on their original broadcaster.

Title	Genre	Original network	Original region	Vix exclusive regions	Seasons	Original run
Ana de nadie	Drama	RCN Televisión	Colombia	All other markets except Colombia[75]	1 season, 91 episodes	2023
Antidisturbios	Police procedural/Thriller	Movistar+	Spain	United States[76]	1 season, 6 episodes	2020
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